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3 Keys to a Successful Multi-channel Marketing Campaign

3 Keys to a Successful Multi-channel Marketing Campaign

by Jackie Brown | Advertising, Branding, Marketing

Marketing campaigns are by their very nature a big bundle of moving parts. Your message needs to be seen in different locations, on a variety of devices and will likely be in print, video as well as digital. How successful it is at increasing sales hinges on a few key...
No Designer? No Problem! Visual Hierarchy

No Designer? No Problem! Visual Hierarchy

by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem

So you’re working on a new design. You’ve got a grid down, right? (take a look at our grid article if you need a refresher) The next step is to get the elements in a visual hierarchy. And while those might be some fancy words, the phrase really just means making it...
No Designer? No Problem!

No Designer? No Problem!

by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem

In listening to our readers and our clients, it’s clear there’s a whole group of people who may not have a design background, but need to create quality graphics. So we’re launching a series to help those who aren’t designers learn how to design, like a DIY Design...

Guardian Credit Union TV Ads

by Jackie Brown | Advertising, Advertising Case Study, Marketing

Advertising Design Case Study The Challenge Guardian Credit Union in Montgomery, Alabama wanted to standout in the typical block of television ads while staying within their existing branding style. They also wanted to emphasize the local landscape, people, and...
The Case For Peaches

The Case For Peaches

by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature

The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
Tame Your Marketing & Advertising Projects

Tame Your Marketing & Advertising Projects

by Jackie Brown | Advertising, Branding, Design, Digital, Feature, Marketing

Are you frustrated trying to keep up with all of your marketing projects? Heck just tracking the individual items in a massive multi-channel advertising campaign is tough. Need to show your management team the huge amounts of work you crank out? And then out of...
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Jackie Brown

Jackie Brown

Exploring how curiosity and creativity can bring clarity to communications.

Have you seen these articles yet?

  • Respect The(ir) Process
  • The Courage To Be Creative
  • Identity Crisis: Have Credit Unions Lost Their Way?
  • Can We Be Creative Amid Chaos?
  • Five Reasons To Stop Promoting Financial Products

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