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The Case For Peaches

The Case For Peaches

by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature

The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
Tame Your Marketing & Advertising Projects

Tame Your Marketing & Advertising Projects

by Jackie Brown | Advertising, Branding, Design, Digital, Feature, Marketing

Are you frustrated trying to keep up with all of your marketing projects? Heck just tracking the individual items in a massive multi-channel advertising campaign is tough. Need to show your management team the huge amounts of work you crank out? And then out of...
WTH is Kerning? (and other designer jargon explained)

WTH is Kerning? (and other designer jargon explained)

by Jackie Brown | Design, Feature, Marketing

After so many decades in this business, we often forget that other people may not know some of the daily terms important to advertising, marketing, and design. As mindful as we are about cutting the designer jargon during meetings, emails, and calls, the occasional...
Progress Bank Goes For Elegant Imagery

Progress Bank Goes For Elegant Imagery

by Jackie Brown | Advertising, Branding, Design, Feature, Print Design Case Study

The Challenge: Progress Bank is a community bank headquartered in Huntsville, Alabama. Only ten years into their charter and they are already giving more established area banks healthy competition. With a name like Progress, brand materials must be modern and with a...

About Me

Always learning, insatiably curious, providing branding support for financial brand CEOs & Marketing VPs since 2005.

Have you seen these articles yet?

  • Convincing The C-Suite: How To Get Buy-in For Your Marketing Ideas
  • 5 Tips For Being Creative Under Stress
  • Trust: Antidote for a Crisis
  • Revise Your Financial Marketing Plan For The Now, The Next, and The Nebulous
  • Financial Marketers – Dust Off Your Capes!

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