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Five Reasons To Stop Promoting Financial Products

Five Reasons To Stop Promoting Financial Products

by Jackie Brown | Advertising, Branding, Marketing

The pandemic has us examining everything with a new perspective. Financial institutions are a great case in point. Many are taking fresh looks at outdated policies and procedures, making progress in leaps and bounds. With this openness to change, let’s also challenge...
Convincing The C-Suite: How To Get Buy-in For Your Marketing Ideas

Convincing The C-Suite: How To Get Buy-in For Your Marketing Ideas

by Jackie Brown | Advertising, Branding, Marketing

You’ve got a cool strategy in mind. Let’s say it’s for attracting that ever-important younger generation to your financial institution. Something that will really set your organization apart from all the others in town. But the biggest hurdle is still in front of you:...
5 Tips For Being Creative Under Stress

5 Tips For Being Creative Under Stress

by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing

Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already:  daily fires to put out,...
Revise Your Financial Marketing Plan For The Now, The Next, and The Nebulous

Revise Your Financial Marketing Plan For The Now, The Next, and The Nebulous

by Jackie Brown | Advertising, Branding, Marketing

(A version of this article first appeared on CUInsight.com April 24, 2020) Move over 2020 Marketing Plan and say “hello” to the new Communication-During-A-Crisis Agenda. As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly...
Credit Union Crisis Communication Lessons Learned: Clear and Constant

Credit Union Crisis Communication Lessons Learned: Clear and Constant

by Jackie Brown | Branding, Marketing

It’s human nature to crave information during a time of uncertainty. As emotions and tensions are at the surface, people tend to misinterpret messages. During our crisis (see this article for the back story) we kept the messages very simple, repeated them often...
Credit Union Crisis Communication Lessons Learned

Credit Union Crisis Communication Lessons Learned

by Jackie Brown | Branding, Marketing

On April 27, 2011 a record number of tornadoes swept through north Alabama, including an EF-5 tornado. 74 people lost their lives. Homes, businesses, and other structures were destroyed including many electrical transmission towers. Most of the Huntsville metro area...
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About Me

Always learning, insatiably curious, providing branding support for financial brand CEOs & Marketing VPs since 2005.

Have you seen these articles yet?

  • Five Reasons To Stop Promoting Financial Products
  • Convincing The C-Suite: How To Get Buy-in For Your Marketing Ideas
  • 5 Tips For Being Creative Under Stress
  • Trust: Antidote for a Crisis
  • Revise Your Financial Marketing Plan For The Now, The Next, and The Nebulous

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