by Jackie Brown | Branding, Marketing
The digital path to growth is getting a lot of attention lately. Just by reading financial industry resources or attending a credit union/banking conference, it’s easy to feel overwhelmed with all of the digital marketing, technology, and data trends. You might even...
by Jackie Brown | Advertising, Branding, Marketing
It’s a question many marketing vice presidents ask, especially as they find themselves trying to juggle so many projects and make the most of their resources. Are you wondering if you need to hire another person, or maybe outsource some tasks? And are other marketing...
by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
by Jackie Brown | Advertising, Branding, Marketing
Marketing campaigns are by their very nature a big bundle of moving parts. Your message needs to be seen in different locations, on a variety of devices and will likely be in print, video as well as digital. How successful it is at increasing sales hinges on a few key...
by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem
So you’re working on a new design. You’ve got a grid down, right? (take a look at our grid article if you need a refresher) The next step is to get the elements in a visual hierarchy. And while those might be some fancy words, the phrase really just means making it...
by Jackie Brown | Branding, Copywriting, Copywriting Case Study, Marketing
Looking to see growth in your financial products? Want to build some momentum in product usage? Need ideas to promote accounts and loans? Think about what you call them, think about how your target audience perceives them and you might just breakthrough a flat or...
