by Jackie Brown | Advertising, Branding, Design, Marketing
You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem
Patterns are a great design tool to bring interest and dimension to your visuals. By repeating shapes or other elements you can dress up large areas of space, and even guide your viewer to specific parts of your design, as in your logo or a call to action. In the...
by Jackie Brown | Branding, Marketing
Sparkle? Wait, handheld fireworks in the office? Growing your credit union may not be as easy as waving a magic sparkly wand, but there are ways for you to bump up your numbers without having to create a lot of noise, flash or bangs. Just use your sparkle! We all...
by Jackie Brown | Branding, Marketing
The digital path to growth is getting a lot of attention lately. Just by reading financial industry resources or attending a credit union/banking conference, it’s easy to feel overwhelmed with all of the digital marketing, technology, and data trends. You might even...
by Jackie Brown | Advertising, Branding, Marketing
It’s a question many marketing vice presidents ask, especially as they find themselves trying to juggle so many projects and make the most of their resources. Are you wondering if you need to hire another person, or maybe outsource some tasks? And are other marketing...
by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
