by Jackie Brown | Advertising, Branding, Marketing
You’ve got a cool strategy in mind. Let’s say it’s for attracting that ever-important younger generation to your financial institution. Something that will really set your organization apart from all the others in town. But the biggest hurdle is still in front of you:...
by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
by Jackie Brown | Advertising, Branding, Marketing
(A version of this article first appeared on CUInsight.com April 24, 2020) Move over 2020 Marketing Plan and say “hello” to the new Communication-During-A-Crisis Agenda. As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly...
by Jackie Brown | Branding, Marketing
It’s human nature to crave information during a time of uncertainty. As emotions and tensions are at the surface, people tend to misinterpret messages. During our crisis (see this article for the back story) we kept the messages very simple, repeated them often...
by Jackie Brown | Branding, Marketing
On April 27, 2011 a record number of tornadoes swept through north Alabama, including an EF-5 tornado. 74 people lost their lives. Homes, businesses, and other structures were destroyed including many electrical transmission towers. Most of the Huntsville metro area...
by Jackie Brown | Branding, Marketing
When there’s a bank or credit union on every street corner and low rates are just a click away, finding what makes YOUR financial brand unique is critical. Trying to compete with low loan rates or high deposit rates is like trying to capture sunshine in a butterfly...
