by Jackie Brown | Advertising, Branding, Marketing
(A version of this article first appeared on CUInsight.com April 24, 2020) Move over 2020 Marketing Plan and say “hello” to the new Communication-During-A-Crisis Agenda. As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly...
by Jackie Brown | Marketing
Fighting through this unprecedented moment in history, people are looking for bright spots. Something which feels certain in an uncertain time. As a financial institution, your organization, YOU, have what they need. Community concern and support is part of your DNA,...
by Jackie Brown | Marketing
Note: This article is the last in a series discussing lessons learned from a disaster-recovery event while working at a large credit union. Introduction is here, second article here, third article here. One of the first impacts we experienced was just being able to do...
by Jackie Brown | Marketing
Here’s the third article in my Lessons Learned series. There’s an introduction and back story article, then the article describing our clear and constant communications, and this one covering the messaging, and lastly I’ll cover what we learned about...
by Jackie Brown | Branding, Marketing
It’s human nature to crave information during a time of uncertainty. As emotions and tensions are at the surface, people tend to misinterpret messages. During our crisis (see this article for the back story) we kept the messages very simple, repeated them often...
by Jackie Brown | Branding, Marketing
On April 27, 2011 a record number of tornadoes swept through north Alabama, including an EF-5 tornado. 74 people lost their lives. Homes, businesses, and other structures were destroyed including many electrical transmission towers. Most of the Huntsville metro area...
