by Jackie Brown | Advertising, Branding, Marketing
The pandemic has us examining everything with a new perspective. Financial institutions are a great case in point. Many are taking fresh looks at outdated policies and procedures, making progress in leaps and bounds. With this openness to change, let’s also challenge...
by Jackie Brown | Advertising, Branding, Marketing
You’ve got a cool strategy in mind. Let’s say it’s for attracting that ever-important younger generation to your financial institution. Something that will really set your organization apart from all the others in town. But the biggest hurdle is still in front of you:...
by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
by Jackie Brown | Marketing
How Brand-building Can Strengthen Your Financial Institution During The Pandemic And Into The Future (This article first appeared on CUInsight.com July 2020) Where do we go for stability when so much around us is in turmoil? As we all face these ever-fluid economic...
by Jackie Brown | Advertising, Branding, Marketing
(A version of this article first appeared on CUInsight.com April 24, 2020) Move over 2020 Marketing Plan and say “hello” to the new Communication-During-A-Crisis Agenda. As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly...
by Jackie Brown | Marketing
Fighting through this unprecedented moment in history, people are looking for bright spots. Something which feels certain in an uncertain time. As a financial institution, your organization, YOU, have what they need. Community concern and support is part of your DNA,...
