by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
by Jackie Brown | Advertising, Branding, Design, Marketing
You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem
Patterns are a great design tool to bring interest and dimension to your visuals. By repeating shapes or other elements you can dress up large areas of space, and even guide your viewer to specific parts of your design, as in your logo or a call to action. In the...
by Jackie Brown | Design, No Designer - No Problem
Movement without animation or video? Yes, even static visuals can create movement for a viewer! Here’s why it happens and how you can do it in your designs. First off, we have to agree that we’re creating visuals for viewers who’s language is...
by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
by Jackie Brown | Design, No Designer - No Problem
The big, wide wonderful world of color! So many topics related to color and design! We could talk about: how colors can give a brand, a logo, certain personality traits what colors work well with other colors (color combinations) how color can impact mood and...
