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5 Tips For Being Creative Under Stress

5 Tips For Being Creative Under Stress

by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing

Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already:  daily fires to put out,...
How To Work With A Graphic Designer To Get Amazing Results

How To Work With A Graphic Designer To Get Amazing Results

by Jackie Brown | Advertising, Branding, Design, Marketing

You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
No Designer? No Problem! pattern

No Designer? No Problem! pattern

by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem

Patterns are a great design tool to bring interest and dimension to your visuals. By repeating shapes or other elements you can dress up large areas of space, and even  guide your viewer to specific parts of your design, as in your logo or a call to action. In the...
No Designer? No Problem! Movement

No Designer? No Problem! Movement

by Jackie Brown | Design, No Designer - No Problem

Movement without animation or video? Yes, even static visuals can create movement for a viewer! Here’s why it happens and how you can do it in your designs. First off, we have to agree that we’re creating visuals for viewers who’s language is...
Do You Have What It Takes To Be Creative?

Do You Have What It Takes To Be Creative?

by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing

I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
No Designer? No Problem! Color

No Designer? No Problem! Color

by Jackie Brown | Design, No Designer - No Problem

The big, wide wonderful world of color! So many topics related to color and design! We could talk about: how colors can give a brand, a logo, certain personality traits what colors work well with other colors (color combinations) how color can impact mood and...
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About Me

Always learning, insatiably curious, providing branding support for financial brand CEOs & Marketing VPs since 2005.

Have you seen these articles yet?

  • Convincing The C-Suite: How To Get Buy-in For Your Marketing Ideas
  • 5 Tips For Being Creative Under Stress
  • Trust: Antidote for a Crisis
  • Revise Your Financial Marketing Plan For The Now, The Next, and The Nebulous
  • Financial Marketers – Dust Off Your Capes!

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