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The Courage To Be Creative

The Courage To Be Creative

by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing

Whether we’re talking about a workplace or a person, being creative elevates the impact we have in the world. Creativity, what some might call the intersection of imagination and intellect, propels innovation and society at large. Yet, allowing ourselves and our...
Can We Be Creative Amid Chaos?

Can We Be Creative Amid Chaos?

by Jackie Brown | Advertising, Copywriting, Creativity, Design, Marketing

 If we only had the time to spend on the creative process, surely the work would be better, right? We’d get better results, if we could calm the chaos a bit. THEN our big ideas can come through. I don’t know about you, but it seems to me that chaos is just the name of...
5 Tips For Being Creative Under Stress

5 Tips For Being Creative Under Stress

by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing

Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already:  daily fires to put out,...
How To Work With A Graphic Designer To Get Amazing Results

How To Work With A Graphic Designer To Get Amazing Results

by Jackie Brown | Advertising, Branding, Design, Marketing

You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
No Designer? No Problem! pattern

No Designer? No Problem! pattern

by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem

Patterns are a great design tool to bring interest and dimension to your visuals. By repeating shapes or other elements you can dress up large areas of space, and even  guide your viewer to specific parts of your design, as in your logo or a call to action. In the...
No Designer? No Problem! Movement

No Designer? No Problem! Movement

by Jackie Brown | Design, No Designer - No Problem

Movement without animation or video? Yes, even static visuals can create movement for a viewer! Here’s why it happens and how you can do it in your designs. First off, we have to agree that we’re creating visuals for viewers who’s language is...
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Jackie Brown

Jackie Brown

Exploring how curiosity and creativity can bring clarity to communications.

Have you seen these articles yet?

  • Respect The(ir) Process
  • The Courage To Be Creative
  • Identity Crisis: Have Credit Unions Lost Their Way?
  • Can We Be Creative Amid Chaos?
  • Five Reasons To Stop Promoting Financial Products

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