by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem
In our post covering The Grid, we spent some time discussing why you should organize the various elements in your visual design. Proximity is one of the ways to organize into a grid. We’re just putting items that go together, closer together. Closeness: the...
by Jackie Brown | Design, No Designer - No Problem
We all know what it feels like when our balance is off, right? That wobbly feeling we get when both feet aren’t planted firmly on the ground can be so disorienting. Avoid that same disorientation in your graphic design and visual communications by creating your own...
by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem
So you’re working on a new design. You’ve got a grid down, right? (take a look at our grid article if you need a refresher) The next step is to get the elements in a visual hierarchy. And while those might be some fancy words, the phrase really just means making it...
by Jackie Brown | Design, Marketing, No Designer - No Problem
It’s the secret to all great designs, photos, paintings, anything that’s two-dimensional. Are you using it? And it’s actually a great way to avoid that blank screen stare down… you know, that feeling you get when you have to start a project, but the blank document on...
by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem
In listening to our readers and our clients, it’s clear there’s a whole group of people who may not have a design background, but need to create quality graphics. So we’re launching a series to help those who aren’t designers learn how to design, like a DIY Design...
by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature
The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
