by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem
In our post covering The Grid, we spent some time discussing why you should organize the various elements in your visual design. Proximity is one of the ways to organize into a grid. We’re just putting items that go together, closer together. Closeness: the...
by Jackie Brown | Advertising, Branding, Marketing
Marketing campaigns are by their very nature a big bundle of moving parts. Your message needs to be seen in different locations, on a variety of devices and will likely be in print, video as well as digital. How successful it is at increasing sales hinges on a few key...
by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem
So you’re working on a new design. You’ve got a grid down, right? (take a look at our grid article if you need a refresher) The next step is to get the elements in a visual hierarchy. And while those might be some fancy words, the phrase really just means making it...
by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem
In listening to our readers and our clients, it’s clear there’s a whole group of people who may not have a design background, but need to create quality graphics. So we’re launching a series to help those who aren’t designers learn how to design, like a DIY Design...
by Jackie Brown | Advertising, Advertising Case Study, Marketing
Advertising Design Case Study The Challenge Guardian Credit Union in Montgomery, Alabama wanted to standout in the typical block of television ads while staying within their existing branding style. They also wanted to emphasize the local landscape, people, and...
by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature
The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
