by Jackie Brown | Advertising, Branding, Design, Marketing
You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem
Patterns are a great design tool to bring interest and dimension to your visuals. By repeating shapes or other elements you can dress up large areas of space, and even guide your viewer to specific parts of your design, as in your logo or a call to action. In the...
by Jackie Brown | Advertising, Branding, Marketing
It’s a question many marketing vice presidents ask, especially as they find themselves trying to juggle so many projects and make the most of their resources. Are you wondering if you need to hire another person, or maybe outsource some tasks? And are other marketing...
by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem
In our post covering The Grid, we spent some time discussing why you should organize the various elements in your visual design. Proximity is one of the ways to organize into a grid. We’re just putting items that go together, closer together. Closeness: the...
by Jackie Brown | Advertising, Branding, Marketing
Marketing campaigns are by their very nature a big bundle of moving parts. Your message needs to be seen in different locations, on a variety of devices and will likely be in print, video as well as digital. How successful it is at increasing sales hinges on a few key...
