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How To Allocate Your Credit Union Marketing Budget

How To Allocate Your Credit Union Marketing Budget

by Jackie Brown | Advertising, Branding, Marketing

It’s that time of year – fall brings lots of planning for credit unions and community banks. As your marketing budget gets finalized, you’re likely looking at numbers and line items wondering what marketing efforts have been effective this year and where to put...
How To Work With A Graphic Designer To Get Amazing Results

How To Work With A Graphic Designer To Get Amazing Results

by Jackie Brown | Advertising, Branding, Design, Marketing

You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
No Designer? No Problem! pattern

No Designer? No Problem! pattern

by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem

Patterns are a great design tool to bring interest and dimension to your visuals. By repeating shapes or other elements you can dress up large areas of space, and even  guide your viewer to specific parts of your design, as in your logo or a call to action. In the...
What’s the Right Size for My Marketing Department?

What’s the Right Size for My Marketing Department?

by Jackie Brown | Advertising, Branding, Marketing

It’s a question many marketing vice presidents ask, especially as they find themselves trying to juggle so many projects and make the most of their resources. Are you wondering if you need to hire another person, or maybe outsource some tasks? And are other marketing...
Do You Have What It Takes To Be Creative?

Do You Have What It Takes To Be Creative?

by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing

I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
No Designer? No Problem! Proximity

No Designer? No Problem! Proximity

by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem

In our post covering The Grid, we spent some time discussing why you should organize the various elements in your visual design. Proximity is one of the ways to organize into a grid. We’re just putting items that go together, closer together. Closeness: the...
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Jackie Brown

Jackie Brown

Exploring how curiosity and creativity can bring clarity to communications.

Have you seen these articles yet?

  • Respect The(ir) Process
  • The Courage To Be Creative
  • Identity Crisis: Have Credit Unions Lost Their Way?
  • Can We Be Creative Amid Chaos?
  • Five Reasons To Stop Promoting Financial Products

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