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The Courage To Be Creative

The Courage To Be Creative

by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing

Whether we’re talking about a workplace or a person, being creative elevates the impact we have in the world. Creativity, what some might call the intersection of imagination and intellect, propels innovation and society at large. Yet, allowing ourselves and our...
Can We Be Creative Amid Chaos?

Can We Be Creative Amid Chaos?

by Jackie Brown | Advertising, Copywriting, Design, Marketing

 If we only had the time to spend on the creative process, surely the work would be better, right? We’d get better results, if we could calm the chaos a bit. THEN our big ideas can come through. I don’t know about you, but it seems to me that chaos is just the name of...
5 Tips For Being Creative Under Stress

5 Tips For Being Creative Under Stress

by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing

Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already:  daily fires to put out,...
Do You Have What It Takes To Be Creative?

Do You Have What It Takes To Be Creative?

by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing

I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
5 reasons why you should rename your accounts and loans

5 reasons why you should rename your accounts and loans

by Jackie Brown | Branding, Copywriting, Copywriting Case Study, Marketing

Looking to see growth in your financial products? Want to build some momentum in product usage? Need ideas to promote accounts and loans? Think about what you call them, think about how your target audience perceives them and you might just breakthrough a flat or...
The Case For Peaches

The Case For Peaches

by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature

The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
Jackie Brown

Jackie Brown

Exploring how curiosity and creativity can bring clarity to communications.

Have you seen these articles yet?

  • The Courage To Be Creative
  • Identity Crisis: Have Credit Unions Lost Their Way?
  • Can We Be Creative Amid Chaos?
  • Five Reasons To Stop Promoting Financial Products
  • Convincing The C-Suite: How To Get Buy-in For Your Marketing Ideas

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Athens, Alabama USA

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