by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
by Jackie Brown | Advertising, Branding, Copywriting, Design, Marketing
I’m a junkie for learning, especially when it comes to how people create. So when the opportunity came up to hear from best-selling author Greg Iles, I jumped at the chance. He’s written 18 books, including the popular Natchez Burning trilogy. One of my favorites of...
by Jackie Brown | Branding, Copywriting, Copywriting Case Study, Marketing
Looking to see growth in your financial products? Want to build some momentum in product usage? Need ideas to promote accounts and loans? Think about what you call them, think about how your target audience perceives them and you might just breakthrough a flat or...
by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature
The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
