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Credit Union Crisis Communication Lessons Learned: Clear and Constant

Credit Union Crisis Communication Lessons Learned: Clear and Constant

by Jackie Brown | Branding, Marketing

It’s human nature to crave information during a time of uncertainty. As emotions and tensions are at the surface, people tend to misinterpret messages. During our crisis (see this article for the back story) we kept the messages very simple, repeated them often...
Credit Union Crisis Communication Lessons Learned

Credit Union Crisis Communication Lessons Learned

by Jackie Brown | Branding, Marketing

On April 27, 2011 a record number of tornadoes swept through north Alabama, including an EF-5 tornado. 74 people lost their lives. Homes, businesses, and other structures were destroyed including many electrical transmission towers. Most of the Huntsville metro area...
To Stand Out In a Crowded Financial Services Marketplace? ACT!

To Stand Out In a Crowded Financial Services Marketplace? ACT!

by Jackie Brown | Branding, Marketing

When there’s a bank or credit union on every street corner and low rates are just a click away, finding what makes YOUR financial brand unique is critical. Trying to compete with low loan rates or high deposit rates is like trying to capture sunshine in a butterfly...
How To Allocate Your Credit Union Marketing Budget

How To Allocate Your Credit Union Marketing Budget

by Jackie Brown | Advertising, Branding, Marketing

It’s that time of year – fall brings lots of planning for credit unions and community banks. As your marketing budget gets finalized, you’re likely looking at numbers and line items wondering what marketing efforts have been effective this year and where to put...
How To Work With A Graphic Designer To Get Amazing Results

How To Work With A Graphic Designer To Get Amazing Results

by Jackie Brown | Advertising, Branding, Design, Marketing

You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
No Designer? No Problem! pattern

No Designer? No Problem! pattern

by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem

Patterns are a great design tool to bring interest and dimension to your visuals. By repeating shapes or other elements you can dress up large areas of space, and even  guide your viewer to specific parts of your design, as in your logo or a call to action. In the...
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Jackie Brown

Jackie Brown

Exploring how curiosity and creativity can bring clarity to communications.

Have you seen these articles yet?

  • Respect The(ir) Process
  • The Courage To Be Creative
  • Identity Crisis: Have Credit Unions Lost Their Way?
  • Can We Be Creative Amid Chaos?
  • Five Reasons To Stop Promoting Financial Products

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