by Jackie Brown | Design, Feature, Marketing
After so many decades in this business, we often forget that other people may not know some of the daily terms important to advertising, marketing, and design. As mindful as we are about cutting the designer jargon during meetings, emails, and calls, the occasional...
by Jackie Brown | Advertising, Branding, Design, Feature, Print Design Case Study
The Challenge: Progress Bank is a community bank headquartered in Huntsville, Alabama. Only ten years into their charter and they are already giving more established area banks healthy competition. With a name like Progress, brand materials must be modern and with a...
by Jackie Brown | Advertising, Branding, Design, Marketing
Hiring a designer not in the budget? Here are a few graphic design tips to help those marketing and advertising pieces get noticed! With the influx of apps such as Canva, Adobe Spark and PicMonkey that quickly create text on images for social media, it’s easier...
by Jackie Brown | Branding, Design, Marketing
In a sister post to this one, we discussed many of the benefits of a style guide: brand loyalty, cost savings, employee retention to name a few. In this post, let’s look at what goes in to a great style guide, using examples from national organizations as...
by Jackie Brown | Branding, Design, Marketing
Can one little document really have such an impact? A well-crafted style guide can absolutely boost your brand, save you money and so much more. Just what is a style guide? Simply put, it is a glossary of your brand’s core elements and how they are to be used....
by Jackie Brown | Advertising, Branding, Design, Marketing
You’ve just been asked to put together some marketing ideas by the end of the day to increase product sales. It’s Tuesday. After a big lunch. It’s raining. And that blank document on your screen feels like it’s sucking you in to the depths of...
