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No Designer? No Problem!

No Designer? No Problem!

by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem

In listening to our readers and our clients, it’s clear there’s a whole group of people who may not have a design background, but need to create quality graphics. So we’re launching a series to help those who aren’t designers learn how to design, like a DIY Design...
The Case For Peaches

The Case For Peaches

by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature

The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
Tame Your Marketing & Advertising Projects

Tame Your Marketing & Advertising Projects

by Jackie Brown | Advertising, Branding, Design, Digital, Feature, Marketing

Are you frustrated trying to keep up with all of your marketing projects? Heck just tracking the individual items in a massive multi-channel advertising campaign is tough. Need to show your management team the huge amounts of work you crank out? And then out of...
WTH is Kerning? (and other designer jargon explained)

WTH is Kerning? (and other designer jargon explained)

by Jackie Brown | Design, Feature, Marketing

After so many decades in this business, we often forget that other people may not know some of the daily terms important to advertising, marketing, and design. As mindful as we are about cutting the designer jargon during meetings, emails, and calls, the occasional...
Progress Bank Goes For Elegant Imagery

Progress Bank Goes For Elegant Imagery

by Jackie Brown | Advertising, Branding, Design, Feature, Print Design Case Study

The Challenge: Progress Bank is a community bank headquartered in Huntsville, Alabama. Only ten years into their charter and they are already giving more established area banks healthy competition. With a name like Progress, brand materials must be modern and with a...
5 Graphic Design Tips to Make Your Marketing Pop!

5 Graphic Design Tips to Make Your Marketing Pop!

by Jackie Brown | Advertising, Branding, Design, Marketing

Hiring a designer not in the budget? Here are a few graphic design tips to help those marketing and advertising pieces get noticed! With the influx of apps such as Canva, Adobe Spark and PicMonkey that quickly create text on images for social media, it’s easier...
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Jackie Brown

Jackie Brown

Exploring how curiosity and creativity can bring clarity to communications.

Have you seen these articles yet?

  • Respect The(ir) Process
  • The Courage To Be Creative
  • Identity Crisis: Have Credit Unions Lost Their Way?
  • Can We Be Creative Amid Chaos?
  • Five Reasons To Stop Promoting Financial Products

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