by Jackie Brown | Advertising, Branding, Design, Marketing, No Designer - No Problem
So you’re working on a new design. You’ve got a grid down, right? (take a look at our grid article if you need a refresher) The next step is to get the elements in a visual hierarchy. And while those might be some fancy words, the phrase really just means making it...
by Jackie Brown | Design, Marketing, No Designer - No Problem
It’s the secret to all great designs, photos, paintings, anything that’s two-dimensional. Are you using it? And it’s actually a great way to avoid that blank screen stare down… you know, that feeling you get when you have to start a project, but the blank document on...
by Jackie Brown | Advertising, Design, Marketing, No Designer - No Problem
In listening to our readers and our clients, it’s clear there’s a whole group of people who may not have a design background, but need to create quality graphics. So we’re launching a series to help those who aren’t designers learn how to design, like a DIY Design...
by Jackie Brown | Advertising, Advertising Case Study, Marketing
Advertising Design Case Study The Challenge Guardian Credit Union in Montgomery, Alabama wanted to standout in the typical block of television ads while staying within their existing branding style. They also wanted to emphasize the local landscape, people, and...
by Jackie Brown | Branding, Copywriting, Copywriting Case Study, Marketing
Looking to see growth in your financial products? Want to build some momentum in product usage? Need ideas to promote accounts and loans? Think about what you call them, think about how your target audience perceives them and you might just breakthrough a flat or...
by Jackie Brown | Advertising, Branding, Design, Digital, Feature, Marketing
Are you frustrated trying to keep up with all of your marketing projects? Heck just tracking the individual items in a massive multi-channel advertising campaign is tough. Need to show your management team the huge amounts of work you crank out? And then out of...
