Branding, Planning & Strategy

Target audiences, media choices, style and voice – the decisions for just these elements alone can be overwhelming, much less for developing your brand or creating a full strategy and marketing plan.

JB Communications can lead you and your team through the process, starting with the research and leading all the way through implementation and adoption. Let’s take a look at what you’ve tried before, what’s worked, what hasn’t. We also want to learn about your culture, both behind the scenes and what your customers see. This will help the marketing reflect the true personality or brand, leading to a more authentic customer/member experience. Those authentic experiences lead to some pretty awesome loyal brand ambassadors, that’s for sure!

Let’s also take a look at your competitors, the industry as a whole as well as the economic environment to make sure everyone understands the context. Marketing doesn’t happen in a vacuum, your strategy works best when it relates well to the world outside.

The data we’ll study will also include your target audience, demographics, what your best customer(s) look and act like, plus much more! Then we’ll review your goals and start working together to map out a plan. Let’s put effective marketing and advertising in place to help you reach those goals!

Along the way we’ll map out a marketing & advertising plan. We like to think of marketing plans as a good starting point, but not as a set-in-stone map. Marketing and advertising works best when it is flexible. Flexible to the constant change of the economy, to shifts in your industry, as well as other unforeseen impacts. Flexible with tactics, but always checking against the overall strategy and branding.

The branding, planning & strategy process doesn’t have to be overwhelming. Many times, just in our getting-to-know-you conversations, we are able to get our clients on the right path to a great strategy. We strive to keep the process comfortable and low key while developing a solid foundation for your marketing efforts.

Call us today and let’s chat!

Want more insight into branding, strategy & planning? Check out these articles:

Create Some Great Marketing Ideas!

You've just been asked to put together some marketing ideas by the end of the day to increase product sales. It's Tuesday. After a big lunch. It's raining. And that blank document on your screen feels like it's sucking you in to the depths of hell.  Not exactly the...

The Hidden Branding of Notification Letters

We often think about credit union branding as the sexy and exciting part of marketing and advertising: logos, corporate culture, retail environments, colors, advertising design and so on. Have you thought about the impact your credit union's notification letters have...

Is it OK to use that image off the internet?

So you have a new product or service offering and you're anxious to get marketing materials out to your potential customers. Other businesses across the country might be selling it so there are quite a few photos popping up when you do an internet search. Feeling the...

Marketing United 2016 Takeaways

I’m a true believer in continuous learning, both on a personal and professional level. Shelling out for a conference fee is a big decision though, so I wanted to make sure the time and money would be well worth it. After the high I felt from last year’s Marketing...

Is Marketing to Millennials the Right Approach for You?

Millennials, Sha-mennials Lately, I've been hearing lots of talk about Millennials from some of our clients. And I'm also seeing more and more articles on the subject being shared, tweeted and liked within my networks. And while I think...

Using imagery to stand out in advertising

Go beyond the happy family (and I don't mean chinese take out). Ah the happy family. It's a red-blooded American aspiration to be part of a happy family, which makes the image such a powerful one for advertisers. "You can be this happy if you only use our (insurance,...

How to engage employees and boost your brand

Some days it just seems impossible to engage your employees - I don't know, maybe Mondays for instance? But what if you could get them more engaged AND boost your company's brand at the same time? Yes, it can be done. There are all sorts of surveys and studies showing...

5 Branding Lessons from SEC Football Coaches

One of the first items to explore in my new client relationships is the business' brand. It's important to study both what the institution touts as their brand and what the average customer or member sees as the brand. You can imagine - those two perceptions are often...