by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing
Whether we’re talking about a workplace or a person, being creative elevates the impact we have in the world. Creativity, what some might call the intersection of imagination and intellect, propels innovation and society at large. Yet, allowing ourselves and our...
by Jackie Brown | Advertising, Copywriting, Creativity, Design, Marketing
If we only had the time to spend on the creative process, surely the work would be better, right? We’d get better results, if we could calm the chaos a bit. THEN our big ideas can come through. I don’t know about you, but it seems to me that chaos is just the name of...
by Jackie Brown | Advertising, Branding, Marketing
The pandemic has us examining everything with a new perspective. Financial institutions are a great case in point. Many are taking fresh looks at outdated policies and procedures, making progress in leaps and bounds. With this openness to change, let’s also challenge...
by Jackie Brown | Advertising, Branding, Marketing
You’ve got a cool strategy in mind. Let’s say it’s for attracting that ever-important younger generation to your financial institution. Something that will really set your organization apart from all the others in town. But the biggest hurdle is still in front of you:...
by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
by Jackie Brown | Advertising, Branding, Marketing
(A version of this article first appeared on CUInsight.com April 24, 2020) Move over 2020 Marketing Plan and say “hello” to the new Communication-During-A-Crisis Agenda. As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly...
