by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
by Jackie Brown | Marketing
How Brand-building Can Strengthen Your Financial Institution During The Pandemic And Into The Future (This article first appeared on CUInsight.com July 2020) Where do we go for stability when so much around us is in turmoil? As we all face these ever-fluid economic...
by Jackie Brown | Advertising, Branding, Marketing
(A version of this article first appeared on CUInsight.com April 24, 2020) Move over 2020 Marketing Plan and say “hello” to the new Communication-During-A-Crisis Agenda. As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly...
by Jackie Brown | Marketing
Fighting through this unprecedented moment in history, people are looking for bright spots. Something which feels certain in an uncertain time. As a financial institution, your organization, YOU, have what they need. Community concern and support is part of your DNA,...
by Jackie Brown | Marketing
Note: This article is the last in a series discussing lessons learned from a disaster-recovery event while working at a large credit union. Introduction is here, second article here, third article here. One of the first impacts we experienced was just being able to do...
by Jackie Brown | Marketing
Here’s the third article in my Lessons Learned series. There’s an introduction and back story article, then the article describing our clear and constant communications, and this one covering the messaging, and lastly I’ll cover what we learned about...
