by Jackie Brown | Advertising, Branding, Design, Marketing
Go beyond the happy family (and I don’t mean chinese take out). Ah the happy family. It’s a red-blooded American aspiration to be part of a happy family, which makes the image such a powerful one for advertisers. “You can be this happy if you only...
by Jackie Brown | Branding, Marketing
Some days it just seems impossible to engage your employees – I don’t know, maybe Mondays for instance? But what if you could get them more engaged AND boost your company’s brand at the same time? Yes, it can be done. There are all sorts of surveys...
by Jackie Brown | Branding, Marketing
One of the first items to explore in my new client relationships is the business’ brand. It’s important to study both what the institution touts as their brand and what the average customer or member sees as the brand. You can imagine – those two...
by Jackie Brown | Advertising, Digital, Marketing
I admit it, I’m one of the many consumers who use more than one screen at a time, a true user of multimedia. Heck, I might have three or four devices going, especially while I’m watching sports! Take a look around your own family room this evening and you...
by Jackie Brown | Marketing
Summertime and the produce is coming in like crazy! So many wonderful local farmer’s markets offer that wonderful produce for sale as well as a place to get to know your neighbors. Buying local is really catching on. Is your company ready to ride the “Buy...
by Jackie Brown | Advertising, Design, Digital, Marketing, Traditional
Let’s face it, companies large and small are always looking for more marketing and advertising efforts. The reasons holding you back are usually centered around a tight budget or a full schedule – or both right?! I’ve been in both situations. As the...
