by Jackie Brown | Design, Feature, Marketing
After so many decades in this business, we often forget that other people may not know some of the daily terms important to advertising, marketing, and design. As mindful as we are about cutting the designer jargon during meetings, emails, and calls, the occasional...
by Jackie Brown | Digital, Marketing
Tearsheet.co recently came to Jackie for some analysis of an interesting marketing tactic being used by a community bank in New York. Rhinebeck Bank in Poughkeepsie creates a weekly video formatted in the style of morning TV talk shows. The videos are then distributed...
by Jackie Brown | Advertising, Branding, Design, Marketing
Hiring a designer not in the budget? Here are a few graphic design tips to help those marketing and advertising pieces get noticed! With the influx of apps such as Canva, Adobe Spark and PicMonkey that quickly create text on images for social media, it’s easier...
by Jackie Brown | Advertising, Marketing
We can get so wrapped up in our marketing and advertising campaigns, it’s easy to lose sight of the larger picture and how this campaign, this design, fits into the sales process. So we gotta remember how this ad, logo, social media post, brochure, whatever it...
by Jackie Brown | Branding, Design, Marketing
In a sister post to this one, we discussed many of the benefits of a style guide: brand loyalty, cost savings, employee retention to name a few. In this post, let’s look at what goes in to a great style guide, using examples from national organizations as...
by Jackie Brown | Branding, Design, Marketing
Can one little document really have such an impact? A well-crafted style guide can absolutely boost your brand, save you money and so much more. Just what is a style guide? Simply put, it is a glossary of your brand’s core elements and how they are to be used....
