by Jackie Brown | Branding, Design, Marketing
In a sister post to this one, we discussed many of the benefits of a style guide: brand loyalty, cost savings, employee retention to name a few. In this post, let’s look at what goes in to a great style guide, using examples from national organizations as...
by Jackie Brown | Branding, Design, Marketing
Can one little document really have such an impact? A well-crafted style guide can absolutely boost your brand, save you money and so much more. Just what is a style guide? Simply put, it is a glossary of your brand’s core elements and how they are to be used....
by Jackie Brown | Advertising, Branding, Design, Marketing
You’ve just been asked to put together some marketing ideas by the end of the day to increase product sales. It’s Tuesday. After a big lunch. It’s raining. And that blank document on your screen feels like it’s sucking you in to the depths of...
by Jackie Brown | Advertising, Branding, Design, Digital, Marketing, Traditional
So you have a new product or service offering and you’re anxious to get marketing materials out to your potential customers. Other businesses across the country might be selling it so there are quite a few photos popping up when you do an internet...
by Jackie Brown | Advertising, Branding, Design, Digital, Marketing
I’m a true believer in continuous learning, both on a personal and professional level. Shelling out for a conference fee is a big decision though, so I wanted to make sure the time and money would be well worth it. After the high I felt from last year’s Marketing...
by Jackie Brown | Advertising, Branding, Design, Digital, Marketing
Is Marketing to Millennials the Right Approach for You? Millennials, Sha-mennials Lately, I’ve been hearing lots of talk about Millennials from some of our clients. And I’m also seeing more and more articles on the subject being shared, tweeted and liked...
