by Jackie Brown | Advertising, Branding, Design, Marketing
Go beyond the happy family (and I don’t mean chinese take out). Ah the happy family. It’s a red-blooded American aspiration to be part of a happy family, which makes the image such a powerful one for advertisers. “You can be this happy if you only...
by Jackie Brown | Branding, Marketing
Some days it just seems impossible to engage your employees – I don’t know, maybe Mondays for instance? But what if you could get them more engaged AND boost your company’s brand at the same time? Yes, it can be done. There are all sorts of surveys...
by Jackie Brown | Branding, Marketing
One of the first items to explore in my new client relationships is the business’ brand. It’s important to study both what the institution touts as their brand and what the average customer or member sees as the brand. You can imagine – those two...
