by Jackie Brown | Branding, Creativity, Marketing
The creative process: organic, nonlinear, unpredictable and very distinct to each person. Are you respecting that process? Providing a safe space for ideas to blossom? I’ll never forget an executive from another department demanding on-the-spot ideas when I was the...
by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing
Whether we’re talking about a workplace or a person, being creative elevates the impact we have in the world. Creativity, what some might call the intersection of imagination and intellect, propels innovation and society at large. Yet, allowing ourselves and our...
by Jackie Brown | Branding, Marketing
Who am I? Many of us at some point(s) in our lives have pondered that very question. It tends to come up during big transitions or milestones. Graduating seniors ask it. Those marking a birthday ending in zero mull it over (ask me sometime how I know that...
by Jackie Brown | Advertising, Branding, Marketing
The pandemic has us examining everything with a new perspective. Financial institutions are a great case in point. Many are taking fresh looks at outdated policies and procedures, making progress in leaps and bounds. With this openness to change, let’s also challenge...
by Jackie Brown | Advertising, Branding, Marketing
You’ve got a cool strategy in mind. Let’s say it’s for attracting that ever-important younger generation to your financial institution. Something that will really set your organization apart from all the others in town. But the biggest hurdle is still in front of you:...
by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
