by Jackie Brown | Branding, Copywriting, Copywriting Case Study, Marketing
Looking to see growth in your financial products? Want to build some momentum in product usage? Need ideas to promote accounts and loans? Think about what you call them, think about how your target audience perceives them and you might just breakthrough a flat or...
by Jackie Brown | Copywriting Case Study, Print Design Case Study
The Challenge: The Credit Union of Georgia is like most small- to mid-sized credit unions: one or two Marketing staffers to handle a huge amount of work. As their Annual Meeting date got closer, they were having a tough time getting the copy going for their Annual...
by Jackie Brown | Advertising, Branding, Copywriting Case Study, Marketing
We often think about credit union branding as the sexy and exciting part of marketing and advertising: logos, corporate culture, retail environments, colors, advertising design and so on. Have you thought about the impact your credit union’s notification letters...
