by Jackie Brown | Advertising, Branding, Marketing
(A version of this article first appeared on CUInsight.com April 24, 2020) Move over 2020 Marketing Plan and say “hello” to the new Communication-During-A-Crisis Agenda. As the shock of the coronavirus pandemic has settled in, those marketing plans we all so lovingly...
by Jackie Brown | Branding, Marketing
It’s human nature to crave information during a time of uncertainty. As emotions and tensions are at the surface, people tend to misinterpret messages. During our crisis (see this article for the back story) we kept the messages very simple, repeated them often...
by Jackie Brown | Branding, Marketing
On April 27, 2011 a record number of tornadoes swept through north Alabama, including an EF-5 tornado. 74 people lost their lives. Homes, businesses, and other structures were destroyed including many electrical transmission towers. Most of the Huntsville metro area...
by Jackie Brown | Branding, Marketing
When there’s a bank or credit union on every street corner and low rates are just a click away, finding what makes YOUR financial brand unique is critical. Trying to compete with low loan rates or high deposit rates is like trying to capture sunshine in a butterfly...
by Jackie Brown | Advertising, Branding, Marketing
It’s that time of year – fall brings lots of planning for credit unions and community banks. As your marketing budget gets finalized, you’re likely looking at numbers and line items wondering what marketing efforts have been effective this year and where to put...
by Jackie Brown | Advertising, Branding, Design, Marketing
You’ve hired a designer to bring your promotion to life. But as the project progresses something’s not quite right. Discussing creative projects can be tough. It’s easy to use subjective phrases such as “I like this” or “It’s not working for me” or “I’m not feeling...
