by Jackie Brown | Branding, Design, Marketing
In a sister post to this one, we discussed many of the benefits of a style guide: brand loyalty, cost savings, employee retention to name a few. In this post, let’s look at what goes in to a great style guide, using examples from national organizations as...
by Jackie Brown | Branding, Design, Marketing
Can one little document really have such an impact? A well-crafted style guide can absolutely boost your brand, save you money and so much more. Just what is a style guide? Simply put, it is a glossary of your brand’s core elements and how they are to be used....
by Jackie Brown | Advertising, Branding, Design, Marketing
You’ve just been asked to put together some marketing ideas by the end of the day to increase product sales. It’s Tuesday. After a big lunch. It’s raining. And that blank document on your screen feels like it’s sucking you in to the depths of...
by Jackie Brown | Advertising, Branding, Copywriting Case Study, Marketing
We often think about credit union branding as the sexy and exciting part of marketing and advertising: logos, corporate culture, retail environments, colors, advertising design and so on. Have you thought about the impact your credit union’s notification letters...
by Jackie Brown | Advertising, Branding, Design, Digital, Marketing, Traditional
So you have a new product or service offering and you’re anxious to get marketing materials out to your potential customers. Other businesses across the country might be selling it so there are quite a few photos popping up when you do an internet...
