Trust: Antidote for a Crisis

Trust: Antidote for a Crisis

How Brand-building Can Strengthen Your Financial Institution During The Pandemic And Into The Future (This article first appeared on CUInsight.com July 2020) Where do we go for stability when so much around us is in turmoil? As we all face these ever-fluid economic...
Messaging During a Crisis

Messaging During a Crisis

Here’s the third article in my Lessons Learned series. There’s an introduction and back story article, then the article describing our clear and constant communications, and this one covering the messaging, and lastly I’ll cover what we learned about...
Credit Union Crisis Communication Lessons Learned

Credit Union Crisis Communication Lessons Learned

On April 27, 2011 a record number of tornadoes swept through north Alabama, including an EF-5 tornado. 74 people lost their lives. Homes, businesses, and other structures were destroyed including many electrical transmission towers. Most of the Huntsville metro area...