by Jackie Brown | Digital, Marketing
Tearsheet.co recently came to Jackie for some analysis of an interesting marketing tactic being used by a community bank in New York. Rhinebeck Bank in Poughkeepsie creates a weekly video formatted in the style of morning TV talk shows. The videos are then distributed...
by Jackie Brown | Advertising Case Study
The Challenge The Credit Union of Georgia, with assets over $274 million, wanted to increase their auto loan volume in April of 2017. They set in motion planning a weekend car sale with special auto loan rates that would last throughout the month. As the plans came...
by Jackie Brown | Print Design Case Study
The Challenge: The Arc of Madison County has been supporting people with intellectual disabilities for more than 50 years. In that time, the various means of support have changed dramatically. And in just the past few years, research has shown the best way to support...
by Jackie Brown | Copywriting Case Study, Print Design Case Study
The Challenge: The Credit Union of Georgia is like most small- to mid-sized credit unions: one or two Marketing staffers to handle a huge amount of work. As their Annual Meeting date got closer, they were having a tough time getting the copy going for their Annual...
by Jackie Brown | Print Design Case Study
The Challenge: Redstone Federal Credit Union had been printing their entire financial statement as part of their annual report for years and years. It was a very time-consuming process which included typesetting detailed charts and figures, as well as many rounds of...
