Advertising Design
Advertising takes many forms, from tiny postage stamp online ads to 30-foot billboards and beyond. Your message has to be clear, concise and consistent across all of those different forms. Doing so will help your brand become the preferred solution for your target audience. Here at JB Communications Group, we take the time to understand your story, your target audience and your industry. Then we create a message and design which can be read and remembered whether it is on a website, a branch poster or a magazine.
Finding it tough to manage all of the many sizes and formats your ad needs to be? We tackle huge campaigns like a pro linebacker seeking out a rookie quarterback. Say for instance, a campaign with five core messages which each were placed in more than 20 locations, for something like 100 individual ads? Our management tools will help you track each piece, its edits and approvals, making your goals even easier to reach.
Take a look below at some of our work.
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No Designer? No Problem! Visual Hierarchy
So you’re working on a new design. You’ve got a grid down, right? (take a look at our grid article if you need a refresher) The next step is to get the elements in a visual hierarchy. And while those might be some fancy words, the phrase really just means making it...
No Designer? No Problem!
In listening to our readers and our clients, it’s clear there’s a whole group of people who may not have a design background, but need to create quality graphics. So we’re launching a series to help those who aren’t designers learn how to design, like a DIY Design...
Guardian Credit Union TV Ads
Advertising Design Case StudyThe Challenge Guardian Credit Union in Montgomery, Alabama wanted to standout in the typical block of television ads while staying within their existing branding style. They also wanted to emphasize the local landscape, people, and...
The Case For Peaches
The Challenge: Credit Union of Georgia was founded as a teachers' credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
Tame Your Marketing & Advertising Projects
Are you frustrated trying to keep up with all of your marketing projects? Heck just tracking the individual items in a massive multi-channel advertising campaign is tough. Need to show your management team the huge amounts of work you crank out? And then out of...
Credit Union of Georgia Spring Break Car Sale
The Challenge The Credit Union of Georgia, with assets over $274 million, wanted to increase their auto loan volume in April of 2017. They set in motion planning a weekend car sale with special auto loan rates that would last throughout the month. As the plans came...
Progress Bank Goes For Elegant Imagery
The Challenge: Progress Bank is a community bank headquartered in Huntsville, Alabama. Only ten years into their charter and they are already giving more established area banks healthy competition. With a name like Progress, brand materials must be modern and with a...