Progress Bank is a community bank headquartered in Huntsville, Alabama. Only seven years into their charter and they are already giving more established area banks healthy competition. With a name like Progress, brand materials must be modern and with a customer base leaning towards high-level professionals, the designs must also be sophisticated. And to stand out visually from the other financial institutions, Progress requested alternative photo subjects besides the typical happy family seen in most financial marketing.
After thorough photo and font research, JB Communications recommended a selective focus style photography used in conjunction with large clean type. This combination evokes a more refined and studied approach to financial services, setting Progress apart from their competition. This sophisticated photography which is not typically seen in financial marketing reflects Progress’s higher level of service, which is typically not found at other financial institutions.