Digital Design

Providing a clear and consistent message in the digital landscape is becoming more and more important as the digital landscape becomes more fragmented. JB Communications Group can work with you to create the message then design it so it works well in many sizes and on many platforms. Those platforms could be social media channels, digital ad publishers, websites. And those messages could be to designed to be pushed out or to attract the right audience in (inbound marketing).

The websites we create are based on the WordPress content management system (CMS). It is the most widely used CMS in the world. One of the reasons for that popularity is because it is so easy to use. YOU get to update the website if you want to, anytime you want to. YOU own the domain name, YOU own the hosting account, YOU own your website. We’ve seen too many clients held hostage by bad vendors with too much control over a business’ website. It’s our position that a website is a very valuable business asset – the business owner needs to have complete control over it. WordPress is a great tool to make that happen.

And just like our other creative processes, our websites follow a tried & true flow which starts with solid research. We can help with creating content or load in the content you already have or want to create. We also follow Google’s recommendation for creating websites which truly help the intended audience. There are no magic tricks for getting search engine results, but a solid foundation and website structure will setup your content for success.

Tame Your Marketing & Advertising Projects

Are you frustrated trying to keep up with all of your marketing projects? Heck just tracking the individual items in a massive multi-channel advertising campaign is tough. Need to show your management team the huge amounts of work you crank out? And then out of...

Is a Hyper-local, Pre-recorded Talk Show a Viable Marketing Tactic?

Tearsheet.co recently came to Jackie for some analysis of an interesting marketing tactic being used by a community bank in New York. Rhinebeck Bank in Poughkeepsie creates a weekly video formatted in the style of morning TV talk shows. The videos are then distributed...

Is it OK to use that image off the internet?

So you have a new product or service offering and you're anxious to get marketing materials out to your potential customers. Other businesses across the country might be selling it so there are quite a few photos popping up when you do an internet search. Feeling the...

Marketing United 2016 Takeaways

I’m a true believer in continuous learning, both on a personal and professional level. Shelling out for a conference fee is a big decision though, so I wanted to make sure the time and money would be well worth it. After the high I felt from last year’s Marketing...

Is Marketing to Millennials the Right Approach for You?

Millennials, Sha-mennials Lately, I've been hearing lots of talk about Millennials from some of our clients. And I'm also seeing more and more articles on the subject being shared, tweeted and liked within my networks. And while I think...

Increase your reach across multimedia

I admit it, I'm one of the many consumers who use more than one screen at a time, a true user of multimedia. Heck, I might have three or four devices going, especially while I'm watching sports! Take a look around your own family room this evening and you might find...

6 tips to stretch your marketing and advertising resources

Let's face it, companies large and small are always looking for more marketing and advertising efforts. The reasons holding you back are usually centered around a tight budget or a full schedule - or both right?! I've been in both situations. As the creative services...

Why your small business needs a dynamic website

It's tough for small businesses. You've got tight budgets, a million things to do and no time to do them, so I understand how some marketing efforts could get overlooked. But these days having a dynamic website should be the key element in every small business'...