by Jackie Brown | Advertising, Advertising Case Study, Marketing
Advertising Design Case Study The Challenge Guardian Credit Union in Montgomery, Alabama wanted to standout in the typical block of television ads while staying within their existing branding style. They also wanted to emphasize the local landscape, people, and...
by Jackie Brown | Advertising, Advertising Case Study, Copywriting, Design, Feature
The Challenge: Credit Union of Georgia was founded as a teachers’ credit union and still maintains a strong base of educators in their membership. The demographics show this group as largely female and in their 30s and 40s. Like most financial institutions, this...
by Jackie Brown | Advertising Case Study
The Challenge The Credit Union of Georgia, with assets over $274 million, wanted to increase their auto loan volume in April of 2017. They set in motion planning a weekend car sale with special auto loan rates that would last throughout the month. As the plans came...
by Jackie Brown | Advertising Case Study
The Challenge Army Aviation Center Federal Credit Union, with assets over $1.2 billion, was looking for a way to differentiate themselves from the crowded financial services sector. They had been using stock photos of happy people in their advertising, which most...
by Jackie Brown | Advertising Case Study
The Challenge Redstone Brokerage Services is part of Redstone Federal Credit Union, one of the top 30 credit unions in the country, yet many of their 375,000+ members do not know the brokerage team is available to them. As more than 80% of the local population is a...
