How to buy print, TV and radio advertising

More and more small businesses are buying their own advertising or using consultants, realizing some nice cost savings over using traditional advertising agencies.┬áIn fact in my local market of Huntsville, Alabama, we’ve seen the traditional advertising agency... read more

Remember the “why” behind the design

Have you ever noticed that as soon as someone presents work they’ve created, opinions come out of the woodwork? But are those opinions rooted in facts or fancy? The next time you are given the opportunity to review a creative project, whether it be a logo for... read more

Marketing Basics vs Trend-spotting

Many of the small businesses I work with have certainly been trying to keep up with the marketing trends. I hear it in the bits of digital jargon they throw out in our initial meetings and their attempts to test out whatever is hot this year. But underneath the... read more