6 tips to stretch your marketing and advertising resources

Let's face it, companies large and small are always looking for more marketing and advertising efforts. The reasons holding you back are usually centered around a tight budget or a full schedule - or both right?! I've been in both situations. As the creative services...

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Why your small business needs a dynamic website

It's tough for small businesses. You've got tight budgets, a million things to do and no time to do them, so I understand how some marketing efforts could get overlooked. But these days having a dynamic website should be the key element in every small business'...

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How to buy print, TV and radio advertising

More and more small businesses are buying their own advertising or using consultants, realizing some nice cost savings over using traditional advertising agencies. In fact in my local market of Huntsville, Alabama, we've seen the traditional advertising agency fall by...

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Remember the “why” behind the design

Have you ever noticed that as soon as someone presents work they've created, opinions come out of the woodwork? But are those opinions rooted in facts or fancy? The next time you are given the opportunity to review a creative project, whether it be a logo for your...

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Marketing Basics vs Trend-spotting

Many of the small businesses I work with have certainly been trying to keep up with the marketing trends. I hear it in the bits of digital jargon they throw out in our initial meetings and their attempts to test out whatever is hot this year. But underneath the...

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