Advertising Design
Advertising takes many forms, from tiny postage stamp online ads to 30-foot billboards and beyond. Your message has to be clear, concise and consistent across all of those different forms. Doing so will help your brand become the preferred solution for your target audience. Here at JB Communications Group, we take the time to understand your story, your target audience and your industry. Then we create a message and design which can be read and remembered whether it is on a website, a branch poster or a magazine.
Finding it tough to manage all of the many sizes and formats your ad needs to be? We tackle huge campaigns like a pro linebacker seeking out a rookie quarterback. Say for instance, a campaign with five core messages which each were placed in more than 20 locations, for something like 100 individual ads? Our management tools will help you track each piece, its edits and approvals, making your goals even easier to reach.
Take a look below at some of our work.
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AACFCU Monthly Promotions Design
The Challenge Army Aviation Center Federal Credit Union, with assets over $1.2 billion, was looking for a way to differentiate themselves from the crowded financial services sector. They had been using stock photos of happy people in their advertising, which most...
Redstone Brokerage Services TV Commercial
The Challenge Redstone Brokerage Services is part of Redstone Federal Credit Union, one of the top 30 credit unions in the country, yet many of their 375,000+ members do not know the brokerage team is available to them. As more than 80% of the local population is a...
5 Graphic Design Tips to Make Your Marketing Pop!
Hiring a designer not in the budget? Here are a few graphic design tips to help those marketing and advertising pieces get noticed! With the influx of apps such as Canva, Adobe Spark and PicMonkey that quickly create text on images for social media, it's easier than...
Sowing Seeds: Do You Know Your Sales Cycle?
We can get so wrapped up in our marketing and advertising campaigns, it's easy to lose sight of the larger picture and how this campaign, this design, fits into the sales process. So we gotta remember how this ad, logo, social media post, brochure, whatever it might...
Create Some Great Marketing Ideas!
You've just been asked to put together some marketing ideas by the end of the day to increase product sales. It's Tuesday. After a big lunch. It's raining. And that blank document on your screen feels like it's sucking you in to the depths of hell. Not exactly the...
The Hidden Branding of Notification Letters
We often think about credit union branding as the sexy and exciting part of marketing and advertising: logos, corporate culture, retail environments, colors, advertising design and so on. Have you thought about the impact your credit union's notification letters have...
Is it OK to use that image off the internet?
So you have a new product or service offering and you're anxious to get marketing materials out to your potential customers. Other businesses across the country might be selling it so there are quite a few photos popping up when you do an internet search. Feeling the...
Marketing United 2016 Takeaways
I’m a true believer in continuous learning, both on a personal and professional level. Shelling out for a conference fee is a big decision though, so I wanted to make sure the time and money would be well worth it. After the high I felt from last year’s Marketing...
Is Marketing to Millennials the Right Approach for You?
Millennials, Sha-mennials Lately, I've been hearing lots of talk about Millennials from some of our clients. And I'm also seeing more and more articles on the subject being shared, tweeted and liked within my networks. And while I think...
Four Tips for Getting the Most from Your Agency or Freelancers
So you're thinking about sending work out. Your marketing group just doesn't have the time or maybe the talents needed to get the work done. Or maybe you're already working with a hired gun. Here are a few tips for making that relationship more effective. Research the...